SPEAKERS

Cristina Ziliani

Professor of Marketing and Scientific Director Loyalty Observatory

University of Parma

TOPIC: Initiating Sustainability: A practical guide to getting started with integrating sustainable elements into your loyalty program

Emma Porter

Senior CRM & Loyalty Manager

Adairs

TOPIC: Learn the secrets of how to set up and run a paid loyalty program, with a guaranteed income stream to keep your CEO happy while getting members to really put skin in the game!

Mark Nessle

Head of Lifestyle South West Pacific

Cathay Pacific

TOPIC: How to adapt a global organisation’s loyalty program to the preferences, nuances and intricacies of our local market

Paula Thomas

Founder & CEO

Let’s Talk Loyalty

TOPIC: A live Lets Talk Loyalty session with Myer

Fionna Ronnie


Head of Customer & Loyalty

The Foschini Group

TOPIC:
Unlocking Retail Potential: Generative AI for Personalisation,
Efficiency, and Loyalty.

Yuping Liu-Thompkins, Ph.D.

Professor of Marketing

Strome College of Business

TOPIC:
Optimise Your Loyalty Program with Psychology: Leveraging Nudge Theory for Personalisation

Michael Smith


Chief Fraud Officer

AI – Airline Information

TOPIC:
Securing Your Loyalty Program: Safeguarding Against Cyber Threats and Account Takeovers

Amber McDermott

CRM & Retention Manager

Liberated Brands

Workshop Facilitator

Amanda Cromhout

Author – Blind Loyalty

Truth

TOPIC:
Radically Simplified Loyalty –
Focusing on KPIs, Measurement & Reporting.

Lincoln Hunter

Principal Lawyer

Loyalty Legal

TOPIC:
Unravelling the Implications of the Privacy Act reforms: Insights for Your Loyalty Program.

Madison Brandi

Marketing Specialist

Lawrence and Hanson

TOPIC:
An In-Depth Look at How the B2B Sparky Plus Loyalty Program Has Created a Unique Member First Experience Designed for the Modern Tradie

Rachel Raschilla

Senior Marketer

Lawrence and Hanson

TOPIC:
An In-Depth Look at How the B2B Sparky Plus Loyalty Program Has Created a Unique Member First Experience Designed for the Modern Tradie

Amelia Brooks

CRM & Loyalty Coordinator

Adore Beauty

TOPIC:
Young Members Panel: The Future of Loyalty

More speakers to be announced.

© 2023 Australian Loyalty Association