A recent bank survey indicated that customers favored cashback rewards over points. However, Ascenda’s aggregate data for ROI on rewards campaigns proves otherwise.
A cashback program is simple to understand, transparent in value, and easy to implement but comes with its limitations. Alternatively, a points-based program builds excitement, is memorable, and provides economic leverage and differentiation from competitors.
While differentiation can create stickiness in a loyalty program, there are some common hesitations about the difficulty of implementing a points-based program. One proven successful approach is to combine the best of both cashback and points programs.
Ascenda makes it easy to deploy a world-class rewards solution that is more impactful than just a cashback proposition. We offer turnkey rewards content, customizable white-label UIs, rapid go-lives, and more.
