2025 FINALISTS
Congratulations to the 2025 Asia Pacific Loyalty Awards finalists!
All of these brands demonstrate excellence, innovation, and best practice across a wide range of criteria.
The winners will be announced and celebrated at the Awards Gala on the 20th of March 2025 at Sofitel in Melbourne, Australia. We look forward to seeing you there!
The Finalists
1. Best Overall Loyalty Program - Grocery & Beverage
Everyday Rewards
Everyday Rewards - Australia & New Zealand
My Dan’s Membership
Dan Murphy’s
Supa Rewards
Supabarn
with Go Rewards by Slyp
yuu Rewards Club
DFI Retail Group
with Kognitiv
2. Best Overall Loyalty Program - Retail
Mighty Rewards
Mitre 10
with Database Consultants Australia (DCA)
MYER one
Myer
Priceline Sister Club
Priceline Pharmacy
Rebel Active
Rebel Sport, Super Retail Group
3. Best Overall Loyalty Program - Financial Services
CommBank
Yello
Commonwealth Bank of Australia
Medibank Live Better Rewards
Medibank
NAB
Goodies
National Australia Bank
Westpac
Rewards
Westpac Banking Corporation
with Mastercard
4. Best Overall Loyalty Program - Travel
ALL - Accor Live Limitless
Accor Hotels
Max Miles
Heymax.ai
Qantas Frequent Flyer
Qantas
VietJet SkyJoy
GalaxyJoy
with Loyalty Juggernaut
5. Best Overall Loyalty Program - Hospitality, Entertainment & Experience
ALL - Accor Live Limitless
Accor Hotels
OneCollective
Norths Collective
pub+
ALH Hotels Group
with Eagle Eye
Subcard® Australia
Subcard® Australia and Subway®
with Simplicity Loyalty
6. Best Overall Loyalty Program - Utilities, Telco & Technology
IMO Wash Club AU
IMO Carwash
with Eagle Eye
Mobil Rewards
Ampol Limited
with Synchro Marketing Australia
My 7-Eleven
7-Eleven Australia
Telstra Plus
Telstra
7. Best Overall Loyalty Program - Business to Business
Beacon Trade
Beacon Lighting
Mobil Rewards
Ampol Limited
with Synchro Marketing Australia
SmartTrade Rewards
Smart Loyalty
Sparky Plus
Lawrence and Hanson
with Power2Motivate
8. Best Overall Loyalty Program - Business to Employee
pub+
ALH Hotels Group
with Eagle Eye
Team
Saver
G8 Education
with Wink
9. Best Use of Digital Technology
ANZ
ANZ Bank
with Blackhawk Network
PERi-Perks
Nando's ANZ
pub+
ALH Hotels
with Wink
VietJet SkyJoy
GalaxyJoy
with Loyalty Juggernaut
10. Best Loyalty Program Launch
Bonds Rewards
Bonds
NAB Goodies
National Australia Bank
with Mastercard Loyalty Solutions
pub+
ALH Hotels Group
with Eagle Eye
Wagepay Rewards
Wagepay
with Ascenda
11. Best Loyalty Program Re-Launch
Beacon
Trade
Beacon Lighting
Everyday Rewards
NZ
Woolworths Group: Everyday Rewards New Zealand
with Eagle Eye
Lifeblood
Gifts
Australian RedCross Lifeblood
TerryWhite Chemmart Rewards Plus
TerryWhite Chemmart
12. Best Use of Communications
GAZCLUB Loyalty - Quarterly Rewards
Gazman
with Tall Bob
Dan Murphy’s 121 Marketing Program
Dan Murphy’s
Subcard® Australia Feel Good Deals
Subcard® Australia and Subway®
with Simplicity Loyalty
Telstra Plus EOFY Campaign
Telstra
13. Best Loyalty Program Marketing Campaign
Appliances Online
Appliances Online
with Wink
Subcard® Australia Feel Good Deals
Subcard® Australia and Subway®
with Simplicity Loyalty
Telstra Plus EOFY Campaign
Telstra
TerryWhite Chemmart Rewards Plus
TerryWhite Chemmart
14. Best Social (CSR) or Sustainability Initiative
Lifeblood Gifts
Australian RedCross Lifeblood
KoruGreen
212F Group
Medibank Live Better Rewards
Medibank
Priceless Planet Coalition
Mastercard
15. Best Customer Experience (CX)
HSBC Singapore Rewards Marketplace
HSBC (Singapore)
with Mastercard Loyalty Solutions
Oz World
Oz Hair and Beauty
with Microsoft Dynamics 365 and Yegertek
pub+ Spin the Stakes
ALH Hotels
with Wink
Telstra Plus Redemption Experience
Telstra
16. Best Use of Personalisation & Artificial Intelligence
LuLu Happiness Loyalty Program
LuLu Group India
Dan Murphy’s Personalisation Engine
Dan Murphy’s
MYER one
Myer
