The 2026 ANZ Customer Engagement Review is here. We surveyed 200 marketing leaders across the region to find out what’s actually driving strategy this year.
Three things stood out: ANZ marketers are using AI to predict customer needs, but fragmented systems are getting in the way. Brands are navigating the trust implications of AI intermediation. And budgets are growing, with leaders betting on AI for stronger ROI.
Each insight comes with practical advice from marketing leaders at EVT, Kayo Sports, and Sweat.
