The ALA 2022 Annual Loyalty Insights Report is the most comprehensive loyalty industry report in Australia. It provides insights into the hearts and minds of consumers using qualitative exploration, social listening and the largest quantitative survey in the market. The report illuminates customer preferences, drivers of engagement and provides industry benchmarks on key business metrics. It also reveals how consumers feel about emerging trends for engaging customers through mechanisms such as cryptocurrency, NFTs and sustainability.
We were thrilled to share an early copy of the report with delegates at our 2022 Sydney Loyalty Networking Event earlier this month. The report will become available to the general public in 2023. For now, you can read some of the key insights in the Executive Summary below.