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KFC Rewards Arcade: A Finger Lickin’ Good Loyalty Programme

KFC is the world’s second-largest fast-food restaurant chain specializing in fried chicken. In 1952 Colonel Harland Sanders opened the first KFC restaurant in Utah, and today they have over 1,000 restaurants across the UK and Ireland alone. KFC UK & Ireland wanted to move away from their previous stamp collection program and focus on gamification and instant rewards. The company wanted […]