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2023 Annual International
Loyalty Conference

Earlybird on sale now


Thursday 10th August 2023


Registration Open

9:15am – 5:00pm
Conference Stream

5:15pm – 6:30pm
Networking Drinks


RACV Royal Pines Resort,
Gold Coast, Australia


Please call or email us if you have any questions.


The ALA is excited to bring you the 2023 ALA Annual International Loyalty Conference, in person at the Gold Coast. Hear domestic & international industry-leading speakers delve into the hot topics facing loyalty marketers in 2023, including generative AI, privacy, personalisation, optimisation and more.

The conference will feature presentations from 9:15am on Thursday the 10th of August, an Exhibition Centre, full-day catering, post-event networking and drinks, and competitions with great prizes to be won. We will host a 9 Hole Leisure Golf Charity Event on Friday 11th of August for a small additional fee.

So come and join us for a whole day to learn and network with over 100 prominent brands already registered, including Accor, AGL Energy, Associated Retailers Limited, Australian Motoring Services, Australian Retirement Trust, Auto & General Holdings, Boardriders, Citi/NAB, Crown Resorts, Dan Murphy’s, Decision Design, Deloitte, Entertainment Group, Fisher Developments, G8 Education, Gartner, Genuine Parts Company, HCF, Hertz, Larsons, Menulog, MI Academy, MYER, NAB, Nando’s, Nicola Clement, ONE Asia Pacific, Qantas, RACQ, RACV, Southport Sharks, Stamp Loyalty Solutions, Suncorp, Sushi Sushi, Swinburne University, TerryWhite Chemmart, The Lottery Corporation, The Star, Telstra, Total Tools/IHG, Travel + Leisure Co., Vicinity Centres, Vitality Works – Sanitarium Health and Wellbeing, WBDM, Woolworths – Everyday Rewards, Resmed, and Pet Circle.

We look forward to seeing you at our first face-to-face conference since 2019.


10% Earlybird discount available now**

Option 1


$425+GST per person


Includes access to:

Full Day Conference Package

Networking Drinks

Exhibition Centre


Option 2


$670.45+GST per person


Includes access to:

1 Night’s Accommodation, Wednesday 9th August*

Full Day Conference Package

Networking Drinks

Exhibition Centre

All prices are in Australian Dollars. Terms & Conditions apply, please see below.

Option 3 (conference + 2 night’s accommodation) is now sold out. If you require accommodation on Thursday night, you can book directly with one of several hotels located within a 10 minute drive of the conference venue. We suggest Elite Gold Coast and Mercure Resort.

See details:

If you would like to be invoiced for your ticket/s, please contact Sarah at +61438 923 300 or email


Chris Mills

Vice President – Digital & Loyalty
Accor Hotels

How Accor has become the program of choice by selling the dream of ‘limitless experiences’ to drive loyalty program performance

Diana Sinclair

Senior Loyalty Marketing Manager
Dan Murphy’s

The power of optimisation over complete overhaul when reimagining your corporation’s Loyalty Program

Darren Gunton

General Manager – Marketing
Total Tools

Moving beyond out-of-the-box personalisation to creating meaningful customer communication based on customer insights

Satya Upadhyaya

VP – Campaign Optimisation
NAB / ex Citi

AI, Data, Analytics and Measurement Panel

Emad Tahtouh

Principal – Head of Creative Technology
Deloitte Digital Australia

Revolutionising Rewards: Unleashing Generative AI to Supercharge Australian Loyalty Programs

Lincoln Hunter

Principal Legal Counsel
Loyalty Legal

The high points of the Privacy Act Review – What is and isn’t working to ensure the privacy of individual consumers

Tara Ness

Managing Director
Decision Design

Are you preventing Active Choice Moments for your members?

Winona Johnson

Senior Behavioural Scientist
Decision Design

Are you preventing Active Choice Moments for your members?

Ashish Sinha

Managing Director, India, APAC and MEA

AI, Data, Analytics and Measurement Panel

Janelle Gostelow

Head of Loyalty and Partnerships
Viva Energy

Acquiring data to drive customer engagement with AI models and analytics

Mark Kelly

Group General Manager Loyalty
Crown Resorts

Are NFTs the engagement ingredient your loyalty program is missing?

Will Feutrill

Regional Vice President | AU Incentives
Blackhawk Network

The future of Loyalty Innovation in the Asia Pacific Region panel


Meet with all major solution providers in one place at the conference Exhibition Centre.

Browse the country’s top loyalty offerings between presentations, take home stand giveaways, and compete to win great prizes using the specially designed event app. Plus, enjoy happy hour at the Exhibition Zone following the conference proceedings.

Thursday, 10th August | 8am – 6:30pm | Exhibition Centre, RACV Royal Pines Resort

Confirmed exhibitors:


Registrations are now open for the 9 Hole Leisure Golf Charity Event on Friday, 11th August at RACV Royal Pines Resort.

This event will be a fun opportunity to network following the conference and is open to all attendees, regardless of golfing experience.

Tickets are $145+GST and include 9 holes of golf, catering and a $50 donation to a local organisation.

Book your tickets now. Please note that you must register your place at the Golf Charity Event and the conference separately.

Important Information

Room availability at the RACV Royal Pines Resort is strictly limited, so book early to secure your place.  Accommodation availability limited to Wednesday 9 August only. 

Guest booking information will be shared with RACV for accommodation bookings. Accommodation room bookings are only final once bookings have been confirmed by RACV. View RACV’s Privacy Charter.

If you choose to book your room through RACV or a third party booking site, please mention that you are attending the ‘ALA Annual International Loyalty Conference’ in your booking.

*Standard Room. Breakfast not included. 
 Breakfast available on consumption at $34 per day.

**10% Earlybird discount only applies to conference tickets. Does not include accomodation.

Accommodation changes are subject to resort availability. View booking Terms and Conditions.

By registering for this event you agree to receive marketing communications from Australian Loyalty Association and associated sponsors. Please email us should you wish to opt out from these marketing communications.


Priority Pass Prestige Membership (value approx $700), donated by Collinson

$250 Mastercard Gift Card, donated by Mastercard

$200 Webjet or Endota Gift Card, donated by Taguchi

$200 Gift Card, donated by IVE

$200 Mecca Voucher, donated by Salesforce

$200 Visa Gift Card, donated by OpenSparkz

$200 MasterCard Gift Card, donated by OpenSparkz

$200 Metcash Shop Local Gift Card, donated by 11Ants

$150 Ultimate Everyone Gift card, donated by Blackhawk Network

Penfold’s Barossa Valley Explorer Dual Pack from Dan Murphy’s, donated by Eagle Eye

3-month Gratifii Carbon Offset E-Gift Card, donated by Gratifii

2 x Gold Class Tickets, donated by Gratifii

Use the conference app throughout the day to compete for prizes. Instructions will be provided to delegates in the lead-up to the event.

Chris has 15 years’ experience in Marketing, Digital and Loyalty strategy with his knowledge and expertise spanning markets throughout Asia Pacific. Chris is currently the Vice President of Digital & Loyalty at Accor, the largest hotel operator in Australia, New Zealand and the Pacific region representing over 400 hotels, apartments and resorts. Chris is responsible for driving loyalty growth and member engagement in the award-winning ALL – Accor Live Limitless programme throughout the Pacific.

Prior to this, Chris has led the digital & mobile strategy for InterContinental Hotels Group across Asia Pacific, and was also responsible for driving digital adoption at Westpac. Chris has also participated in the Global Shadow Comex (Senior Executive Committee) for Accor, a group of 12 individuals nominated from various countries who collaborate on ideas and projects to fuel innovation within the organisation.

Diana has over 15 years’ experience working in both client and agency environments spanning across CX, CRM, Loyalty and Direct Marketing. Strategic leadership with a ‘customer first’ approach has allowed her to drive innovation & change across many blue-chip companies. She currently leads the My Dan’s loyalty program for Dan Murphy’s.

Darren Gunton is a passionate and successful retail marketer with over 30 years of marketing, loyalty & eCommerce experience. Darren has worked for some of Australia’s biggest brands in a variety of industries including homewares, beauty, pharmacy, gambling and hardware. He is passionate about turning customers into fans by enhancing the customer value proposition of brands. Darren has successfully driven change in a number of organisations through agile marketing, digital focus, loyalty, innovation and a strong understanding of the customer.

Satya Upadhyaya is a MarTech practitioner who takes pride in taking businesses on the transformation journey from present state to future state; building target operating models; solving business problems by connecting the dots across people, process, data and technology; and delivering value for campaign orchestration, design and development for connected customer experiences.

Emad leads the Creative Technology capability in Deloitte Digital across Australia. He leads a team of Engineers, Developers and Artists at the forefront of Creative and Emerging Technology, finding new and innovative ways to harness their ability to create meaningful and impactful solutions. Emad has led teams who have successfully delivered multi award winning work in the fields of Robotics, Data Visualisation, Machine Learning, Virtual & Augmented Reality and Product Design. His work has been recognised and awarded globally, including two D&AD Black Pencils and the Cannes Lions Grand Prix for Good.

Lincoln Hunter is widely recognised as a leading provider of legal services in the loyalty space and specialises in helping clients with all aspects of their customer relationships, as well as contracting with or for large coalition loyalty programs. These days, Lincoln is a legal specialist and a loyalty specialist so his clients get the benefit of both skill sets. Lincoln has been practising law since 1994 and advising in the loyalty, data and digital space since 2004. He is also the Founder and Principal of Loyalty Legal, where he has been practising since 2013.

As the Managing Director of Decision Design, Tara leads a team of specialist behaviour change experts who are laser focused on generating commercial and customers’ ROI+ outcomes. She works at the unique intersection of behavioural science, research and design (when real behaviour change happens). In her 15 years of consulting, Tara has played a leading role in some of Australia’s most well-known GROWTH and TURNAROUND case studies. With deep expertise in Financial Services, Aviation and Retail – she has informed CEX & Brand strategy, behaviour change interventions and measurement systems with proven commercial outcomes. Simply said – the impact of her work is proven though the success of her clients.

Winona’s training in behavioural science has given her a unique understanding of human behaviour and decision making, and how this can be applied to the design of products and services in a way that maximizes locked on loyalty. Winona is passionate about driving positive change through the application of evidence-based insights to commercial and social challenges. She is constantly engaged at Executive level to develop loyalty interventions directly targeted at enabling confident decision making.

Ashish has over twenty-three years of leadership, consulting and marketing analytics experience.

As the Managing Director for India, APAC & MEA, Ashish Sinha is responsible for leading Epsilon’s client services, delivery, and business operations. He works in close collaboration with the Publicis regional leadership to drive growth for Epsilon in these regions.

Ashish’s key role is enabling Epsilon’s teams to help brands personalize consumer experiences at scale, by leveraging cutting edge mar-tech and ad-tech stacks. He oversees sales and service delivery, defining and driving strategies for growing these markets by delivering lasting impact to CXOs. As a people leader, Ashish is responsible for building and empowering strong teams and leaders to sustain a culture that embodies Epsilon’s core values of Passion, Accountability and Inclusion.

His story though, began as a banker, followed by a few years in consulting. But his love for building businesses from scratch led him – in the early 2000s – to set up Rocsearch, an Analytics firm. He then joined KPMG, and as Partner, helped build their global shared services out of India. His final stop, before joining Epsilon, was as MD of AIG where he pieced together their data analytics capabilities.

Ashish is the co-author of Riding the Indian Tiger (John Wiley & Sons, Inc.), which was released in 2008 and contains business strategies for tapping into the world’s fastest-growing economy.

Janelle has over 25 years’ marketing experience, with expertise in loyalty and direct marketing gained in financial services, energy and technology sectors. Her work has spanned blue chip companies like NAB, AXA, Energy Australia and AGL. Her most recent roles with Viva Energy (the Australian licensee of the Shell fuel brand) have seen her establish their B2B and Consumer CRM, and establish their customer engagement and loyalty strategies for the local market. In an environment not always rich in data, she has been able to find innovative ways of capturing and utilising data to create meaningful relationships with customers that drive brand loyalty. Her love of data, digital and martech technology has allowed her to drive innovations that have delighted customers while still delivering strong commercial value.

Mark Kelly is a seasoned Senior Executive with over 20 years of commercial experience in Loyalty, Digital, CX, and Data. With deep expertise in loyalty strategy development, data-driven marketing, and digital innovation, Mark has played a crucial role in driving business growth for leading organisations across Australia and the United States.

Having held leadership positions at Crown Resorts, ANZ Bank, and Woolworths, Mark brings a wealth of experience in loyalty and marketing operations. He has overseen strategic transformations, agonised over refining the customer experience, and implemented innovative loyalty technologies to drive business success.

Will is Regional Vice President of Blackhawk Australia | Incentives and is also the President of the Australian Gift and Prepaid Card Association. Having joined Blackhawk from PwC, Will focuses on the role gift cards play as an incentive in the customer lifecycle and how they can be efficiently delivered through BHN’s enterprise software platforms to unlock customer driven growth for his clients.