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Let’s Talk Loyalty #284: Fuel Rewards from Shell – Award-Winning Loyalty Celebrates 10 Years Delighting Customers

Today we are hearing from the iconic “Fuel Rewards” program from Shell in North America. With almost 30 million members and over 12,600 fuel stations nationwide, Shell’s award-winning “Fuel Rewards” program continues to remain relevant and compelling for American motorists, with a core proposition based on cents-per-gallon savings. To celebrate their ten-year anniversary, Shell’s Fuel […]