Tiered Loyalty – The psychology behind effective tiered loyalty programs

Alyssa Callahan – Director, Loyalty at Wyndham Hotels & Resorts Alyssa Callahan is a passionate, customer-centric leader with over 10 years of experience managing loyalty programs and retention strategies at global brands, including Toys“R”Us and Wyndham Hotels & Resorts. Alyssa is a strong believer in creating cohesive, personalised omnichannel experiences that are intentional & designed […]