EXPERT LOYALTY CONSULTING
We can help you find the right partner to design, implement, operate and optimise your Loyalty and Engagement Program.
GETTING STARTED
ALA’s LOYALTY CONSULTING PARTNER
Ellipsis is the ALA’s loyalty consultancy partner, focused on finding the ROI in your existing or new loyalty program. Drawing on proprietary benchmarks built from 125 million loyalty members across 40 countries.
LOYALTY CONSULTING SERVICES
THE ELLIPSIS APPROACH
Find the hidden margin
We quantify what your loyalty program is worth today, and how much more it could deliver, using your own customer data and our proprietary benchmarks.
Design and test the strategy
We build loyalty strategies suited to your business, and stress-test them against your customer data before they ever reach the field.
Launch, scale and optimise
We help you launch with confidence, scale efficiently, and keep improving performance as your market, customers and competitors move.
Services to help you find understand, manage and grow customer value:
Diagnose
Advanced analytics to understand your customers
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Customer insights
Customer lifetime value modelling
Loyalty program audit
CVP assessment
Engagement scoring
Market share analysis
Design
Innovative loyalty propositions that profitably change
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Loyalty program design
Value proposition development
Program simulation analysis
Business case and ROI modelling
Go to market strategy
Lifecycle and marketing strategy
Analytics roadmaps
Technology and platform strategy
Implement
Embed the best platforms to launch successfully
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Operating models
CRM and program technology
Prototyping and testing
Platform sourcing, RFP management
Rewards, offers and benefits
Project management
Program activation
Testing and training
Operate
Advanced analytics to understand your customers
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Program governance
Marketing and personalisation execution
Partner and offer management
Data insights and reporting
Loyalty accounting
Program roadmap and innovation
Optimise
Program performance and ROI is
maximised
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Program performance management
Return on Loyalty® analysis
Store and network planning
Predictive modelling
AI and machine learning
Campaign design and management
CONTACT US
Complete the form below and the ALA team will connect you with an Ellipsis Loyalty Consultant who will work with you and help you achieve your loyalty ambitions.
Not sure what you need? A workshop with our team can help.
This workshop will allow key stakeholders to bring together their views and ideas in a strategic format in order to develop a best-in-class program for your business, partners and customers.
By submitting this form you agree to receive marketing communications from Australian Loyalty Association and associated sponsors. Please email us events@australianloyaltyassociation.com should you wish to opt out from these marketing communications.
